Contractor Lead ROI Calculator
Most lead companies hide their pricing until you’re on a sales call. Here’s what leads actually cost by trade — and a calculator that shows whether they’ll make you money.
What Contractor Leads Really Cost
Typical per-lead ranges across the industry. Shared leads go to 2-4 contractors and cost less; exclusive leads go only to you and cost 2-3x more but close at much higher rates. Phone leads (a homeowner calling you live) command the biggest premium of all.
| Trade | Shared Lead | Exclusive Lead | Typical Job Value |
|---|---|---|---|
| Roofing | $35–$125 | $75–$250 | $8,000–$15,000 |
| HVAC | $25–$100 | $50–$200 | $6,000–$12,000 |
| Windows | $30–$90 | $60–$180 | $5,000–$12,000 |
| Remodeling | $30–$100 | $60–$200 | $15,000–$50,000 |
| Siding | $30–$90 | $60–$175 | $8,000–$16,000 |
| Gutters | $15–$50 | $30–$95 | $1,200–$3,000 |
| Painting | $15–$60 | $30–$120 | $3,000–$8,000 |
| Plumbing | $25–$100 | $50–$175 | $800–$5,000 |
Ranges reflect typical industry pricing; your market, service radius, and lead quality standards move them. Phone leads typically run 1.5-2x exclusive pricing.
Will Leads Make You Money? Run Your Numbers
Be honest with the close rate — it’s the number that decides everything.
Estimates use mid-range lead costs and typical job values for your trade. Speed-to-call is the #1 close-rate lever — contractors who call within 5 minutes close roughly 2x more.
How to Make Purchased Leads Profitable
Call in minutes, not hours. Lead buyers who respond within 5 minutes contact 8x more prospects and close about twice as many jobs. If you can’t answer fast, buy fewer leads — volume you can’t work is money burned.
Match lead type to your capacity. Exclusive leads suit established crews who can premium-price their close rate. Shared leads suit hungry newer companies who out-hustle the other three bidders. Phone leads suit anyone with a staffed line.
Track cost-per-job, not cost-per-lead. A $150 exclusive lead that closes 25% costs $600 per job. A $40 shared lead closing 7% costs $571 per job — nearly identical. Run the math above for YOUR close rate before judging any lead price.
Ready for Leads That Fit Your Numbers?
Tell us your trade and service area — get matched with exclusive, shared, or phone leads priced for your market.